Types of processed data
- User data (e.g., names, addresses)
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text input, photos, videos).
- Usage data (e.g., websites visited, content preferences, access times).
- Metadata / communication data (e.g., device information, IP addresses).
Categories of persons concerned
Visitors and users of the website ("users").
Purpose of the processing
- To make available the website, its functions, and contents.
- To reply to contact requests and communicate with users.
- For security measures.
- To measure the reach / for marketing.
"Personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The scope of the term is very broad and applies to virtually all handling of data.
„"Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
"Controller" means the natural or legal person, public authority, agency or other body which, individually or jointly with others, determines the purposes and means of the processing of personal data.
"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Applicable legal bases
In accordance with Art. 32 GDPR, we use appropriate technical and organisational measures to ensure a level of protection commensurate with the risk, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purpose of the processing, as well as the varying likelihood of the occurrence and severity of the risk to the rights and freedoms of natural persons. These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to the input, transmission, safeguarding and separation of the data. In addition, we have established procedures to ensure the exercise of the rights of data subjects, deletion of data and the response to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes in accordance with the principle of data protection through technological design and through data protection-friendly default settings (Art. 25 GDPR).
Cooperation with contractual processors and third parties
Insofar as we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transfer data to them, or otherwise grant them access to the data, this shall only occur on the basis of legal permission (e.g., if a transfer of the data to third parties, such as through payment service providers, pursuant to Art. 6 (1) (b) GDPR, is necessary for the performance of the contract), provided that you have consented to this, if a legal obligation provides for this, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.). Insofar as we commission third parties with the processing of data on the basis of a so-called "contract processing agreement", this shall be done on the basis of Art. 28 GDPR.
Transmissions to non-member countries
If we process data in a non-member country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this is done within the scope of the use of third-party services or the disclosure or transfer of data to third parties, this shall only occur if it is done to fulfil our (pre)contractual obligations on the basis of the data subject’s consent, a legal obligation or in our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a non-member country only if the special requirements of Art. 44 ff. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (for example, the "Privacy Shield" for the US) or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").
Rights of the data subject
In accordance with Art. 15 GDPR, you have the right to request confirmation as to whether the data in question will be processed and to request access to this data, further information and a copy of the data. In accordance with Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you. You have the right in accordance with Art. 17 GDPR to demand that data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand the restriction on the processing of the data. In accordance with Art. 20 GDPR, you have the right to request that the data in question which you have provided to us is made available to you and that this data be transferred to other controllers. Furthermore, in accordance with Art. 77 GDPR, you have the right to submit a complaint to the competent supervisory authority.
The right to withdraw consent
In accordance with Art. 7 (3) GDPR, you have the right to withdraw your consent with future effect.
Right to object
In accordance with Art. 21 GDPR, you have the right at any time to object to the future processing of the data in question. The objection can take place in particular against the processing for purposes of direct advertising.
Cookies and the right to object to direct advertising
Deletion of data
Administration, financial accounting, office organisation, contact management
We process data in the course of administrative activities as well as the organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The basis for processing is Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Customers, interested parties, business associates and website visitors are subject to the processing. The purpose of the processing and our interest therein lies in the administration, financial accounting, business organisation, archiving of data, i.e., tasks which serve to maintain our business activities, to carry out our obligations and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the details stated for these processing activities. For this purpose, we disclose or transmit data to financial authorities, consultants such as tax advisors or auditors, as well as other fee collectors and payment service providers. Furthermore, we store information on suppliers, organisers, and other business partners based on our business interests, e.g., for the purpose of contacting them at a later date. This data, which is predominantly company-related, is stored permanently.
Business analyses and market research
In order to operate our business efficiently, to identify market trends and the needs of contractual partners and users, we analyse the data available to us concerning business transactions, contracts, enquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Art. 6 (1) (f) GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our website. The analyses are carried out for the purpose of business assessments, marketing and market research. The profiles of the registered users may be analysed, such as the services they used, for example. The analyses allow us to increase user friendliness, optimise our services and improve business efficiency. The analyses are solely for our use and are not disclosed externally unless they are anonymous analyses with aggregate values. Insofar as these analyses or profiles are of a personal nature, they will be deleted or anonymised upon user termination, otherwise after two years from the conclusion of the contract. In all other respects, the macroeconomic analyses and general trend determinations shall be prepared anonymously wherever possible.
Privacy information concerning the recruitment process
When contacting us (via the contact form, email, telephone or social media, for example), the user’s details are used to manage the enquiry and process it in accordance with Art. 6 (1) (b) GDPR (within the scope of contractual/pre-contractual relationships) and Art. 6 (1) (f) GDPR (other enquiries). The user’s details can be stored in a customer relationship management system ("CRM system") or a comparable enquiry system. The enquiries will be deleted if they are no longer needed. We review their necessity every two years; furthermore, statutory archiving requirements shall apply.
Hosting and email dispatch
The hosting services utilised by us are used to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services and technical maintenance services which we use for the purpose of operating this website. For this purpose, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, metadata and communication data of customers, interested parties and visitors to this website on the basis of our legitimate interests in the efficient and secure provision of this website in accordance with Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).
Collection of access data and log files
We, or our hosting provider, collect(s) data on each access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 (1) (f) GDPR. The access data includes the name of the accessed website page and file, date and time of access, transferred data volume, notification of successful access, browser type and its version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. Log file information is stored for security reasons (e.g., to investigate abuse or fraud) for a maximum period of 7 days and then deleted. Data for which retention is necessary for evidential purposes shall not be deleted until the respective incident has been fully resolved.
Integration of third-party services and content
We use third-party content or service offers to integrate their content and services, such as videos or fonts ("content") into our website on the basis of our legitimate interests (I.e., interest in the analysis, optimisation, and business use of our website within the meaning of Art. 6 (1) (f) GDPR). In order to do this, it is always necessary for third-party content providers to know the user’s IP address, as they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only content whose respective provider exclusively uses the IP address to deliver this content. Third party providers may also use so-called "pixel tags" (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information regarding the browser and operating system, referred websites, duration of visits as well as additional information on the use of our website, and it may also be used in connection with such information from other sources.